Identity design is the process of creating visuals and packaging for a company. Usually, the company has thought about its branding and what it means to the consumer -- the job of a designer is to translate that to successful visuals.
Creating a business “identity” involves strategically and consistently applying your well defined business image (logo, layout themes, colors, etc.) across many types of media to generate top-of-the-mind recognition in your target audience. Identity is an important piece of the branding puzzle for most businesses and helps to enable customer response. (from TakeFlight)
Come up with a hip clothing brand, targeted at young adults aged 18-34. Create a logo and use linocut printmaking to create your design.