Packaging Design

Grading Criteria:

• Creativity
• Uniqueness
• Quality of imagery
• Technical Quality (correct image type/size)

Background
Packaging design is a difficult task for graphic designers -- not only do you need to think about creating a successful design, but it must work with the product, and be inexpensive enough to print and construct.

Assignment
Your assignment is to work in a group of 2 people to create a package for a glass bottle. The package must be functional and allow the user to carry it. The product is elusive, meaning the user should want this product without really knowing what it is.

Steps

1. Take a look at packaging designs all around you. Which is your favorite? 
2. Discuss your idea with your partner
3. Create a paper mockup
   
4. Begin your design in Illustrator or Photoshop
5. Print your design and paste on an oaktag or something else to make it work with the packaging design
6. The class will vote for a winning design, which is most effective, aesthetically beautiful, and functional