Things to talk about in your critique:

• What visual themes have you chosen to represent the musical?
• What works well in your design? 
• What do you think you could improve on the design?

Grading Criteria

• 50% Concept/Design
• 20% Visual Impact
• 10% Participation
• 20% Video

WORD BANK:
​Vector, client, elements & principles, pen tool, color scheme, design, concept, sketch, typography, background, foreground, 3-dimensionality

MIDYEAR DATE:
Wednesday January 20

Background
Every year Mr. Middleton asks the art department to create the playbill for the annual musical. 

Assignment
Your assignment is to create the Playbill for MARY POPPINS using vector imagery. The winner of this will have to also design a poster, a sign, and other media to be printed throughout Burlington. Your midterm must also include a video explaining your process, complete with your sketch, multiple screenshots of your designing (cmd+shft+4), and the final design. You will critique your own design on the video.

Specs

• This must be an iconic image evocative of the musical
• You must use a vector drawing, including highlights and shadows
• Size: 5.5" X 8.5" in Illustrator

Steps

• Download Adobe Voice on your iPad. Sign up for a free account using your personal email.
• Import your sketch, moodboard, at least 3 screenshots, and your final design. Record your voice for each image.
• ***Be sure to plan your video beforehand. Write down a script, but don't make it sound like you are reading a script. 
• ***Record your video in a QUIET location
• Submit a jpeg of the final design and your Adobe Voice video.

Adobe Illustrator is a powerful program that allows you to draw digitally. It does take some time, however, to master. 

For today's assignment, you must:

• Create two 8x10 artboards
• Draw your name in bubble letters on one art board using the pen tool. Draw a heart or shield using the pen tool. Make sure both are filled in with colors and have outlines.
• Do the same exact thing on the second artboard using the BRUSH tool.
• Save your file as an yourfullname.illustrator.eps and yourfullname.illustratodra.ai file.

Background
Posters have been created early in organized human history. Early printed poster designs date back to the 19th century. Posters are a visual marketing tool used in both print and digital advertising. In order for poster design to be successful, it has got to be readable, aesthetically pleasing, and educate the reader of its purpose quickly. 

Assignment
Your assignment is to create a poster in Adobe Illustrator using hand lettering techniques. You will learn how to use the pen/brush tool to create the poster. Choose a quote that speaks to you personally. Decide if you want to be inspirational or make a statement. Regardless of which you choose, make an impact. We will hang these throughout the school.

Specs

• Adobe Illustrator
• Size: 13x19 or 19x13
• Color mode: RGB
• Required: Headline, subheadline, graphic, your name

HIERARCHY
Visual hierarchy is the order in which the human eye perceives what it sees. 
Hierarchy is a very important aspect in Poster Design. 

Below are some ways to define different levels of hierarchy:

• Scale
• Color
• Contrast
• Alignment
• Focal point
• Lines
• Proximity